What is HOIST?
HOIST® is unlike other hydration drinks because of the way it works in your body. HOIST's specially-formulated blend of carbohydrates, electrolytes, and fluids closely match your body’s natural osmolality, which means HOIST can absorb rapidly without the need for digestion. Not only does HOIST replenish your body immediately, it is clinically proven to keep you hydrated longer than water.
HOIST is so effective, in fact, it’s been chosen as the electrolyte hydration solution by the U.S. Military and authorized by the Department of Defense. If it’s good enough to keep our Warfighters hydrated, it’s good enough to help you finish whatever mission you’re on, too.
- 3x the electrolytes of traditional sports drinks
- 1/2 the sugar of traditional sports drinks
- No high-fructose corn syrup
- No artificial preservatices, sweeteners or dyes
- BPA free
- Made in the USA
The Science Behind HOIST
HOIST is clinically proven to:
Hydrate 110% better than water*
Keep you hydrated longer than water*
Sports drinks that have a high concentration of carbohydrates and electrolytes have a high osmolality. Because of that, they force the body to pull stored water into the gut to mix with the sports drink before it can pass into the bloodstream. This creates a delay in hydration, and can contribute to muscle cramps and sluggishness.
The opposite problem exists with hydration solutions like water and zero-calorie sports drinks, because they have a lower concentration of carbohydrates or electrolytes. This means they have a lower osmolality. Because of this, once you drink them, they force the body to pull stored electrolytes into the gut to create the proper osmolality, which also creates a delay in hydration and can cause improper electrolyte balance. This can also cause cramping, sluggishness, or the feeling of “water belly.”
HOIST is formulated in perfect balance, with the ideal combination of water, carbohydrates, and electrolytes to match the body’s own natural osmolality. That lets HOIST absorb almost instantly, and go to work replenishing your body with what it needs to perform as soon as you drink it.
* Based off clinical research prepared by: William M. Adams, PhD, ATC Assistant Professor & Hydration, Environment, and Thermal Stress Lab Director Department of Kinesiology University of North Carolina at Greensboro
What's Inside HOIST
HOIST has no fillers, binders, high fructose corn syrup, dyes or artificial sweeteners
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Thank You for your Service
Nine Line proudly offers a 10% discount on HOIST to all Military and First Responders when purchasing online
When to drink HOIST
Whether you’re fighting the enemy or conquering your own personal best, you need hydration that works longer and harder to keep you going. HOIST is formulated to absorb instantly, replenishing your body with the electrolytes, carbohydrates, and fluids you need without delay. HOIST is more than a drink, it’s IV-level, hydration equipment that’s warfighter-tested and battlefield-approved. So you can power through.
- Heat/ Sun Relief
- Headaches & Muscle Cramps
- Wellness & Recovery