Barely two weeks ago, a string of tornadoes wreaked havoc across the commonwealth of Kentucky, destroying more than 1,000 properties and claiming 76 lives.
As is our nature, Nine Line Apparel stepped forward to lead a relief effort. Today we’re on the ground, providing warm clothing and brand-new toys for the children who lost everything in the storms.
As he unloaded a truckload of items in Mayfield, Kentucky this afternoon, Nine Line CEO, Tyler Merritt, thanked the generous support of partner REDCON1, and everyone who is helping to provide clothes, toys and money for those who need it most.
“So far we’ve raised $50,000 in our relief effort through the sale of our “Kentucky Strong” apparel,” Merritt said, “We wouldn’t have been able to do that without the help of REDCON1 in promoting our efforts, and of course the generosity of our own customers.”
From the company’s founding, Nine Line has been a give-back organization, forever striving to be our brother’s keeper, and encouraging others to do the same.
In the military, when a medical evacuation (MEDEVAC) is required, a specific format of nine categories (or lines) of information is conveyed. The use of the “9-line” organizational method, particularly in a high stress, quickly changing combat environment, helps ensure those wounded get the assistance they need as quickly, safely and efficiently as possible.
To soldiers, a Nine Line symbolizes patriotism, hope, and trust in one’s countrymen. In the wake of the storms, we knew the people of Kentucky needed assistance, and we sprang into action.
We quickly partnered with supplement company REDCON1 to raise funds for Kentucky victims. Like Nine Line, REDCON1 is a mission-focused company, founded by military veterans. REDCON1 literally means the highest state of readiness.
The news cycle has moved on, and the storms in Kentucky are no longer headline news. But we have not forgotten the tens of thousands of people in Kentucky who have been devastated by the storms.
It will take a massive effort to help these fellow Americans rebuild their towns and homes, all while processing their unimaginable loss. Nine Line and REDCON1 will continue to stand on the front lines and keep “Kentucky Strong.”