“IT'S MUCH MORE THAN GETTING DRESSED EVERYDAY, IT'S ABOUT BEING PROUD OF WHO YOU ARE, WHAT YOU WEAR, AND HOW YOU WALK THROUGH LIFE. WE ARE RELENTLESSLY PATRIOTIC. WE HOLD NO PUNCHES, WE DON'T APOLOGIZE FOR OUR LOVE OF COUNTRY. WE ARE AMERICA'S NEXT GREATEST GENERATION.”
Behind the Brand
In the military, a Nine Line is a medevac request for a soldier that is injured on the battlefield. To soldiers, a Nine Line symbolizes patriotism, hope, and trust in one’s countrymen.
As a life-style brand, Nine Line Apparel aims to reinvigorate the sense of patriotism and national pride that is disappearing daily from our society. Where politics and dissent divide our country, we hope to inspire unity and brotherhood among all Americans as patriots under our common flag.
At its core, Nine Line is a give-back organization, forever striving to be our brother’s keeper, and encouraging others to do the same. We support a multitude of initiatives beyond raising awareness, and financially back organizations that help those in need. From first responders to military charities to disaster relief initiatives, Nine Line is committed to ongoing support of charitable initiatives. No matter the circumstances, we've got your six. To learn more about our Foundation, please visit www.ninelinefoundation.org.
the tenets of nine line
Respect the flag and what it stands for. The flag represents the sacrifices made by those who have fought and died to preserve our freedom and should be honored as a sacred symbol of all we stand for.
Support those who have and continue to serve honorably as members of the military, police, fire department, or any other public service. Hold those who abuse their power accountable but understand they do not represent the entirety of those who serve to protect us.
Third, and most importantly, being patriotic is nothing to be ashamed of. We at Nine Line are proud of our country, our flag, and our birthright, and it is our goal to reinvigorate this pride into our nation once again.
The Nine Line Call to Action
Nine Line Apparel represents the grit and commitment of all Patriotic Americans. Founded on the principles similar to other value based organizations, Nine Line aims to promote the issues faced by all those who have served their country, on both foreign and domestic soil. Nine Line encourages a conversation between those who serve and those who support them.
Our goal is to bridge the gap between civilians and service members, whether they are military veterans, law enforcement, or first responders. At Nine Line, we know that only united can the American people fight injustice and preserve our freedom and independence. We aim to be a voice for the people, a channel through which patriotic Americans can make themselves heard.
the founding of nine line
relentlessly patriotic since 2012
Like most startups, Nine Line Apparel came from a humble beginning. A special operations Captain, his wife, brother (an Army CPT as well) and a civilian SCAD graduate founded Nine Line in a garage and transformed it to one of the fastest growing companies in the country in under three years.
Tyler Merritt: Co-Founder
Former Apache Helicopter Pilot turned Special Operations Air Mission Commander in the 160th SOAR. Tyler deployed multiple times to Iraq, Afghanistan, the Arabian Peninsula, and South America in support of special operations earning the bronze star and numerous air medals for his actions in combat.
Angela Merritt: Co-Founder
A military spouse, Angela understands the trials and tribulations of managing the household while Tyler deployed. During the initial stages of Nine Line’s growth, Angela went above and beyond what any spouse should be expected to do, putting her studies to become a nurse on hold to manage the day to day operations while Tyler deployed.
Daniel Merritt: Co-Founder
Daniel enlisted in the army at the age of 18 and spent three years stationed in Kaiserslautern, Germany. He transitioned to become an officer in 2002. He deployed to Iraq and Afghanistan as a Military Police officer, earning a bronze star for his actions while deployed. MAJ Merritt currently serves in the Army Reserve.
Myles Burke: Co-Founder
During his studies at SCAD, Myles began working with the Merritt's in late 2011. Without a vehicle to call his own, Tyler would pick him up after class to collaborate and visualize Nine Line's message of being Relentlessly Patriotic. Myles's no-fail mentality has been heavily influenced by working alongside true American heroes.
The challenges of a Start-Up
What initially was conceived as a promotional products company between two brothers, evolved into the brand Nine Line Apparel in 2012 . It began in Tyler's garage, and eventually the operation moved to a small house. When Tyler was deployed shortly before the holidays in 2013, Daniel and Angela, Tyler’s then pregnant wife, stepped up to manage their first holiday rush - printing, packaging, and shipping shirts throughout Thanksgiving and Christmas. The house didn't sustain the business long, and they moved the company to a small storefront near downtown Savannah in 2014.
Though the storefront initially seemed to have an abundance of space, ten months hadn't passed before Nine Line outgrew its new home. Even after leasing the property next door, purchasing half a dozen shipping conexes, and installing two mobile office trailers, the rate of growth continued to surpass available space.
Growing the Nine
With the pressure on to grow the brand, Nine Line focused on hiring Veterans, military spouses, and patriotic Americans to manage the explosive growth. Due to the tenacity and innovation of the Nine Line team the brand exploded, allowing Nine Line to hire over 140 patriotic Americans and veterans by fall of 2016, and growing a fanbase over 1 million strong in under three years. Every member of the management team at Nine Line has worked their way from entry level positions. What started as a two man team with no screen printing experience in 2015, has turned into the largest printing facility in a 100 mile radius. As the company continues to grow, we look forward to putting more and more patriotic Americans and veterans to work.
Future of Nine Line
It didn’t take long for Nine Line to outgrow the storefront property near downtown Savannah. On October 12, 2017, Nine Line hosted a Ribbon Cutting Ceremony of their new 60,000 square foot facility on the outskirts of Savannah.
Nine Line is committed to continuing to create jobs here in America. We have made a conscious decision to move away from foreign made materials wherever possible, and are committed to creating a cut & sew factory here in Savannah, GA in the next three years. Although remaining profitable is the tenet of any successful business, we have innovative ways to ensure this occurs while returning manufacturing to the US. We will continue to hone our skills in the Apparel industry while expanding to markets outside of Apparel.
Constant pursuit of excellence
The hard work and dedication over the past few years have proven themselves in the most recent recognitions awarded to us. Most recently Nine Line has been awarded the Entrepreneur of the Year award by Savannah, Internet Retailer proclaimed us the fastest growing online retailer, BigCommerce declared our site the best designed website out of 3,000 applicants, and most notably Inc 5000 declared us the 31st fastest growing company in the entire United States.